Top 5 internet marketing strategies and how online businesses can use Research Paper

Top 5 internet marketing strategies and how online businesses can use them - Research Paper Example This research will begin with the statement that since the advent of internet and advancement in the way internet can be used, the number of internet users has been increasing day by day. According to World Fact Book, the total number of internet users as of 31st December, 2011 were 2,267,233,742. The stats even show that during the year 2000, the total number of internet users were only 360,985,492. This shows that the total number of users within a period of eleven years increased by 528.1%. According to Facebook statistics, the total number of Facebook users as of 31st March, 2012 were 835,525,280. These statistics show that internet is a place where businesses can get into contact with millions of users daily and internet itself can be used by businesses to grow larger than ever. When internet and online business was not in operations, businesses had a limited number of clients and their potential clients were mostly people living in their own locality. Even if businesses had to cross borders and gain more customers, they had experience heavy expenditure. This expenditure could only be conducted by very large businesses; today internet has even made small businesses able enough to tap a very huge market and to gain customers throughout the world. Several businesses that have a physical existence have even started spreading their business through internet sources, the art and science of conducting marketing activities through the use of internet is called e-commerce.